Coldwell Banker Realty

581 University Ave
Palo Alto, CA 94301

Reviews:

Ron Laserna

Coldwell Banker Realty

March 12, 2019

ZillowVERIFIED

- Zuser20170224070427451

Ron Laserna

Coldwell Banker Realty

December 4, 2023

ZillowVERIFIED

Ron did a great job helping us purchase our first home, so it was a no brainer to ask him back when it was time to sell. Ron had a custom process mapped out for us, which made us feel extremely at ease, especially since we wanted to tidy up a few things in the house before we listed. He set proper expectations for a return (delivering on the high end of his range), and helped us gauge which projects to prioritize to prepare for the sale. He really shined in the marketing, creating a complete professional digital package including a 3D tour, social media video blitz, and ad campaign. He also took extra steps to learn the features of our smart home and create placards at different stations enabling potential buyers to try out the features for themselves. Not only is he talented, but he's an incredibly friendly person who's a delight to be around. I can't recommend him enough.

- Frank

Ron Laserna

Coldwell Banker Realty

March 26, 2019

ZillowVERIFIED

- Myntrx

Ron Laserna

Coldwell Banker Realty

April 11, 2021

ZillowVERIFIED

It was our pleasure to work with Ron during our home buying and selling process. (Q1, 2021) Buying process: It was simply by happenstance that we found Ron via a Zillow inquiry. Ron was very helpful all along the way. He was prompt, efficient, and to the point in email communications. He quickly pulled up comps and existing market data for any property we toured/asked data for. For home showings (yr 2020/2021), his team at Reali handled the scheduling. Ron was helpful and showed us all the homes we requested, even though some were too "different" from what our desired size/budget was. At no point did he pressure us or push us in any way to make a decision quickly. The sale price of comparable homes exists (for closed homes) on Zillow, but the pending sale info, inventory, and market sentiment is something that has to be "sensed". Ron was good with all of that. Ron is everything that you want in a realtor- honest, prompt, and effective. For our loan and closing, Ron worked with our loan agent and kept the listing agent in the loop at all times. I would heartily recommend Ron! Selling process: Ron was a pleasure to work with throughout the home selling process. He had previously helped us buy a home, so this was our second time working with him. Ron demonstrated again why he is your go-to person; Ron is professional and detailed oriented while being cognitive of the big picture. Interactions with him are always very smooth; he provides his honest recommendations without pressuring you. This is very important because you want an agent who can speak their mind so that you can check your bias. When we were thinking of selling our home, Ron put together a checklist for us to fix, then gave us a detailed timeline of the next steps. He coordinated everything from move out to key handover to new owners (inspections/staging/open houses/offers/etc). Whenever things moved, he adjusted the schedule to reflect the new dates. This was very comforting and took out all the "I dont know what's happening- who is waiting on whom?" sentiment that can exist in such processes. Based on the market conditions, Ron came up with due dates and then helped us vet/select the offer that was a good fit for us. He then worked with the buyer's agent to ensure the transition was smooth and the closing was on track. He amended the contracts as per the new closing date. He did protect our interests throughout the process, and he did that while following due process and treating all parties involved with respect. I am very much appreciative of Ron's skills. Buying/selling a home is very much a money game, where market conditions and offer amounts largely determine the outcome. Yet, the process can be complicated, with slow-moving parts. Ron ensured that all involved parties came out feeling like winners. TLDR: I would strongly recommend Ron, without any ifs and buts!

- Ketan

Ron Laserna

Coldwell Banker Realty

July 10, 2020

ZillowVERIFIED

- Serenakwong

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Coldwell Banker Realty

Coldwell Banker Realty

Coldwell Banker Realty

Coldwell Banker Realty

Coldwell Banker Realty

Coldwell Banker Realty

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