William Smith, Carmel Luxury Group

Coldwell Banker Realty

35 Years of Experience

(75)

$39.9M

Total Sales Last Year

Years of Experience

Recent TransactionsTransactions from the last 3 years

$1.7M

Average Price Point

Service Areas
Intro Video
About
Recent Sales
Contact Information
Social Media
Specialities

Service Areas

Big Sur, CA Carmel By The Sea, CA Carmel Valley, CA Carmel, CA Marina, CA Monterey, CA Pacific Grove, CA Pebble Beach, CA Salinas, CA Seaside, CA

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About William Smith, Carmel Luxury Group

William Smith is a highly accomplished real estate professional based in Carmel, California. As the team leader and broker for the Carmel Luxury Group, he brings a wealth of experience and local knowledge to his clients. Background and Experience William is a proud member of a multi-generational Monterey Peninsula family, with roots dating back to 1898 when his great-grandfather arrived in Pacific Grove from Bristol, England and married a local girl, who was a native Californian. This deep connection to the area has given him a native's appreciation for the pristine coastline and a rich awareness of local history, architecture, and cultural wealth1. With over 1,710 real estate transactions closed, William has established himself as one of the most accomplished brokers in Monterey County, California. He joined Coldwell Banker Realty in November 2006 after previously owning and operating two Prudential California Realty offices in Carmel and Monterey. Achievements and Recognition: Consistently ranked among the Top 100 agents for Coldwell Banker Realty in Central California. Ranked #11 internationally within the Prudential Real Estate Network. Awarded in the Top 1% of agents in the Northern California for Coldwell Banker Realty. William specializes in luxury real estate and has successfully sold numerous high-profile properties, including: The historic Marsh Asian Art Building, Weathertop Ranch, Chateau Carmel, The legendary Holman Ranch, a 392-acre Carmel Valley guest ranch, Quail Creek Ranch, La Villa Serena in Jacks Peak, Carmel. His expertise extends to both residential and commercial real estate, with a focus on the Monterey Peninsula area. William holds several professional designations, including: Certified Real Estate Coach for Tom Ferry International, Certified Home Marketing Specialist, Commercial Real Estate Professional, Licensed Associate Real Estate Broker, Global Luxury Property Specialist, REALTOR ASSOCIATE National Assoc of REALTORS, and Seller Representative Specialist. William's passion for the Monterey Peninsula extends beyond real estate. He is actively involved in preserving historic buildings and sites in the area. His personal interests include: The arts, Water sports, Golf, and Equestrian activities. These interests, combined with his deep love for the community, make him an ideal partner for clients looking to buy or sell property in this unique area. William Smith's extensive experience, local knowledge, and commitment to his clients have earned him a reputation as a trusted and successful real estate professional in the Carmel and Monterey Peninsula areas.

Community Involvement

My Wife and I are native to the area and involved in our Community

HOBBIES/INTEREST

Equestrian, Surfing, and Golf

FAMILY

Wife and Daughter

Specialties

Buyers
Sellers
Residential Property
Commercial Property

Residential and Commercial Real Estate Marketing and Sales

Awards

2025
TOP AGENT
Carmel Valley, CA
2025
TOP AGENT
Carmel, CA
2025
TOP AGENT
Pacific Grove, CA

Other Awards

Have been awarded: Coldwell Banker Top 1%, Top 100, President International Premier ... Prudential PREA Top 100 Internationally

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Recent Sales

Showing 4 out of 31

We only display transactions from the last 3 years. To view transactions older than 3 years, please follow these steps:

1. Click the "View All Sales" button below.
2. Use the "Year" filter to select the desired past years.

Date

Address

Price

Represented

03/14/2025

10661 Hillside Ln Carmel, CA 93923

Sold For $2.4M

03/14/2025 Seller

12/17/2024

565 Aguajito Road Carmel-by-the-Sea, CA 93923

Single Family

Sold For $3.6M

12/17/2024 Buyer

12/13/2024

565 Aguajito Rd Carmel, CA 93923

Sold For $3.6M

12/13/2024 Seller

11/26/2024

458 Bancroft St Santa Clara, CA 95051

Sold For $3.1M

11/26/2024 Seller

William Smith, Carmel Luxury Group's Reviews & Ratings

75 Reviews

(5/5)

Note: Reviews may include other agents on their team

What clients say about this agent....

Knowledgeable
Professional
Responsive
Communicative
Outstanding
Attentive
Sold Quickly
Trustworthy
Available Remotely
Great for new buyers

James Neiman

Review for Member: James Neiman

March 30, 2025

Local Knowledge

Process Expertise

Responsiveness

Negotiation skills

ZillowVERIFIED

We have gotten to know William and his lovely wife Loretta over the past 8 years, and when it came time to sell our home at Carmel Valley Ranch we knew that William's depth of experience and wisdom in the field are indeed rare. And he came through for us beautifully! William is truly the best in the business, and we feel very fortunate to know him.

Anthony Chiorazzi

Review for Member: Anthony Chiorazzi

January 26, 2025

Local Knowledge

Process Expertise

Responsiveness

Negotiation skills

ZillowVERIFIED

William was amazing. He helped secure us the highest price possible for our home, by first, recommending great improvements to the property, including having us reimagine our greenhouse. Second, he followed through with a highly effective marketing campaign that included one of the best photographed and edited home videos that Ive ever seen. Thirdly, he was always attentive and accommodating to his clients suggestions and inquires. William is first rate.

Antonio Chiorazzi

Review for Member: Antonio Chiorazzi

December 18, 2024

"Wow, Willam, a wonderfully written email, even poetic. What a great a writer you are. Yes, it has been a wonderful journey, and let me tell you we would have never gotten as much for this house if it wasn't for you. I had met with nearly 100 real estate agents, and you were one of the only ones to ask for a price that was well over $3,500,000.00 and the only one to see the value of leveraging that time of death appraisal we had of the house for over $4,000,000.00. With this approach you employed the "anchoring effect," making the price of $3,550,000.00 now seem cheap (and a bargain) compared with the appraised price of over $4,000,000.00 for the house. You're a marketing genius. Also, you're a saint for having put up with me; I can be challenging at times as you might have learned. And I look forward to working with that New Hampshire real estate agent that you set me up with.... and I hope you will stay in the background, maybe overlooking her shoulder every now and then. There will be more adventures ahead for us, I'm sure. Ciao for now," Antonio

Haig Harris, Esq

Review for Member: Haig Harris, Esq

September 20, 2024

"Looking forward to seeing you then and to again thank you, William, for the wonderful job in assisting me as Successor Trustee. Regards, Haig" HAIG A. HARRIS, JR. Trustee for 22 La Rancheria, Carmel Valley - Marian Mizelle Trust Scampini, Mortara & Harris San Francisco, California

Jabir Adamo

Review for Member: Jabir Adamo

August 13, 2024

Listed the $34,000,000 Adamo Ranch in Carmel CA with him, because William Smith helped us buy our vacation home in Camel. We have dealt with several good agents to buy or sell in the past, but from our experience, William tops them all. He knows the area very well and you can trust he will give you the best advice. Since we are out of town buyers, William managed the transaction and contractors step by step. He even sent us narrated video updates of the work in progress. He was always available to take our calls and responded immediately. William and his team made the purchase close right on schedule. We highly recommend him.?