Seth Peterson

Greetings! As you probably know by now, I am a Realtor(R) in Madison, WI. You may not know that I also am a real estate investor, doing both house flipping and long-term holds of rental income property. I love that real estate can be both a foundation for a home AND a foundation for a future. Whether you are looking for a home or a better financial future (or both) I would love to help with your real estate needs. Aside from real estate, my life is mainly about family. My wife, Alison, and I married in 2003 and have lived in the Madison area the entire time. We do the house flipping together, which is a lot of fun. We currently live in Cottage Grove with our 2 boys and dog. Both Alison and myself, and all of Alison's immediate family, graduated from the University of Wisconsin. So we are big Badger fans and make it to a few football games each year. My sport is basketball and I have become an avid NBA fan in recent years. I'm also a big movie fan and you can find some of my reviews on Letterboxd. Why Should You Work With Me? EXPERIENCE. I have been selling real estate in the Madison & Dane County area since 2005 and have sold over 400 homes in my career. I am the professional with years of experience and daily practice in selling homes; my goal is to pass along information and knowledge so that you can make good, confident decisions. HONESTY. Truth is important in all aspects of life and I take that seriously. I will be honest with you, as well as with other customers and agents. I do not inflate home values in order to win listings or get a buyer to write a strong offer. I give my honest assessment and my honest recommendation, no matter the situation. AVAILABILITY. You very likely don't buy or sell homes that often. Chances are you will own less than 5 homes your entire life. So this is a big deal. I get that and I want to make sure you don't miss opportunities because of me. So I try to make myself as available to you as I can. If you work 9-5 M-F, then I'm available for weeknight and weekend showings. This is part of the job of being a Realtor and I understand that. LOYALTY. If we sign a contract, that is a commitment we are making to each other. I am committed to either finding you a property or selling your property. I am now working for your best interest, even above my own interests. STABILITY. I want to make this process stress-free, or at least as less stressful as I can make it. That can be done in a couple different ways. One is by providing you with information like I discussed above. The other way is with my personality and demeanor. I have a stable personality; I won't get too excited one way or the other. I prefer to look at the facts, the numbers, the market - and make an educated decision. That is what I will help you do. Why Shouldn't You Work With Me? If you are looking for a "bulldog" Realtor, then don't hire me. Honestly. I am not that guy. I don't do BS, I am not a bully, and I don't make real estate negotiations personal. Instead I treat people with respect, I give valid reasons for actions, and I am reasonable & accept reasonable outcomes. This doesn't mean I am not working to get you the best deal possible. I most certainly am, just like I do when I personally am buying or selling a home. What do I specialize in? I am well qualified to work with any Buyer or Seller of residential real estate. Although I would say with confidence that I am more experienced than the majority of Realtors in the following areas: MULTI-FAMILY: I am a real estate investor and love this side of things. Also I have an analytical mind and like looking at cash flow, net operating income, etc. FORECLOSURE & SHORT SALE: I am SFR (Short Sale and Foreclosure Resource) certified through the National Association of Realtors. I have sold well over 100 REO homes, having listed properties for Fannie Mae and Freddie Mac, as well as some asset management companies. I understand the foreclosure process in Wisconsin and have even purchased property at Sheriff Sale. Also, I am familiar with the Short Sale process and what it takes to get a Short Sale transaction closed - I have closed more than one that seemed impossible at times! ESTATE / PROBATE: These are often somewhat similar to REO (Foreclosure bank-owned) properties in that the Sellers want to sell "as-is." With my REO experience, and with my experience flipping houses, I am good at knowing the market for these types of homes, and knowing how to market them for sale. VACANT HOMES: With the REO experience, I am very familiar with selling a vacant home. I also know some important contacts that can be useful especially for out-of-town sellers. I have no problems coordinating lawn care, snow removal, cleaning, small repairs, etc. I have been known to do a few things myself as needed ? My goal is to sell the house, and especially with the experience of flipping homes, I will get done what needs to get done. FIRST-TIME HOMEBUYERS: I enjoy providing tons of information to first-time buyers and helping them through the process of buying a home. I think I am especially helpful to these buyers because I know a lot about the financing side of things and can share some of that knowledge, rather than always just referring to a mortgage lender anytime financing comes up.