Robert Aldana

Local Knowledge

Process Expertise

Responsiveness

Negotiation skills

ZillowVERIFIED

Robert is awesome. He puts his clients first. And, he's fun to work with. From the initial meeting to after closing, Robert went above and beyond to make sure the biggest transaction of our lives went smoothly. His supportive, no pressure approach coupled with his knowledge of the local market was above and beyond anything we expected. What he promised to deliver at our initial discussion is what he ended up delivering once we closed - a well marketed home that received solid offers quickly and closed without a hitch.Robert found contractors to help us with everything from sprucing up our yard, doing some exterior and interior painting, and helping us orchestrate a 1000 mile move, all on our schedule.The marketing videos and pictures were so good, for a brief moment we thought twice about selling our home!Once the house was on the market, the rest was easy. Robert kept us updated daily on the sales effort. During escrow, he chased open items to ensure the sale went off flawlessly with no hiccups. On the day before closing, he even helped me pack our truck to start the 1000 mile drive to our new home.Robert knows Scotts Valley and the Santa Cruz area. I would highly recommend Robert if you want a positive, supportive home selling experience that also gets your home maximum marketing exposure and top dollar based on the current market.

Local Knowledge

Process Expertise

Responsiveness

Negotiation skills

ZillowVERIFIED

We have bought and sold a few houses with different agents who were very good and I only say this to give a reference point. Robert however is the best of them all. He is the hardest working person around. He gives sound advice and guidance. He puts a combination of his expertise, hard work and magic into marketing your house. You know the marketing is good when you want to buy your own house and feel sad to sell it. He is amazing to work with, answers all questions and is accessible. His team is also awesome. I just hope we can get him to commute out of the area when we are in the market to buy again.

Local Knowledge

Process Expertise

Responsiveness

Negotiation skills

ZillowVERIFIED

After working with multiple real estates over the years, we can easily say Robert is by far the best agent we have ever worked with. When we decided to sell our Scotts Valley home we found Robert because of his successes with other homes in the neighborhood. We were quickly impressed with his track record. When we met with him to discuss the sale of our home we were even more impressed with his approach and market knowledge. I'll explain in 'll ore detail in a moment. What we didn't expect was the in depth team support he brought to the table. Robert and his team helped is freshen up our home and complete a few projects we had in process. He brought a team of support from his office along with a wealth of resources from painting to landscaping and general repairs to movers. We relied heavily on his team to provide resources to get our house on the market quickly while at the same time respecting that this was our home and a reflection of who we are. All the projects were completed on time and on budget and reflected our personal style. We found each of the contractors gives his clients top priority, in schedule, quality and value. They were a pleasure to have in our home.As we finished the projects it was time to finalize the listing price and complete the marketing plan. We were nervous over the listing price which was much higher than we expected. We ultimately decided on the high side and were amazed to have received multiple offers in 3 days well over asking price. Robert did a fantastic job negotiating the the best contract by eliminating our risks and ended up at $55k over asking. We can't stress enough the professionalism Robert and his team and their attention to detail. They looked out for our best interest throughout the process and exceeded all our expectations. It's often said in real estate, "Location! Location! Location!" In our view that's second to "Agent! Agent! Agent!" We have the utmost respect for Robert and his team of Johnathon, Robert C. And Ian. A real pleasure to work with!

Local Knowledge

Process Expertise

Responsiveness

Negotiation skills

ZillowVERIFIED

Simply put, Robert Aldana and his team were hands down, the hardest working, most positive and energetic people we could have hoped for when Rosie and I decided to sell our home here in Scotts Valley back in May of this year. When we moved here in 2014, we never planned on selling, but when the market took off and gave us an opportunity to eventually upgrade to a larger home to begin a family, we jumped (literally) at the opportunity. From day 1, Robert Aldana and his team worked tirelessly to build a marketing plan to show all the blood, sweat and tears my wife and I put into this home (mostly with our bare hands and wonderful help from friends and family). When we hit hurdles and started back-stepping, he and his team kept right on working through it, attending more meetings with Buyers Agents and holding more open houses. The decision to sell our home is the epitome of bittersweet and we hope to move back one day.On a personal note, Thank You Robert for helping us every step of the way and keeping us up while we did our best to aEURoeTrust the ProcessaEUR?. Your dedication to Scotts Valley and to its community is truly unmatched and we loved working with you and your Team. Thank you again for all your hard work. It really is no wonder why people choose you to buy and sell their homes. Cheers!-Tim and Rosie

Local Knowledge

Process Expertise

Responsiveness

Negotiation skills

ZillowVERIFIED

Robert and his excellent team far exceeded our expectations. They worked quickly (and carefully!) to get our house ready for market, marketing and showing the house, and walked us through every step of the process. Robert kept us updated throughout and was always accessible by phone, email, or text message if we had questions or concerns. Roberts combination of experience and passion for real estate makes him a true master of his craft. He has a deep and comprehensive understanding of the local real estate market: what buyers are looking for, trends in marketing, and how to get maximum exposure for a property. His photography, videography and web presence is a notch above, which really makes your property stand out. We are extremely satisfied clients and highly recommend Robert to anyone.