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About Ashley Yates
Step into the rich history and enduring journey that has laid the foundation for Ashley Yates Realty, much like the story woven into every board of an old farmhouse. Let's take a nostalgic stroll through time to trace this evolution. Transitioning from a legal background as a paralegal, I ventured into the real estate world in 2010 as an office manager specializing in equestrian and farm sales. Swiftly, I obtained my real estate license and emerged as a top-producing buyer agent. 2014 marked the achievement of my Broker's license, complemented by the esteemed GRI designation from the Graduate Realtors Institute. Subsequently, in 2018, I founded a highly successful brokerage, boasting 30+ agents and dedicated staff. However, amidst the accolades and success, I realized that my true passion lay in nurturing relationships with both existing and future buyers and sellers. This realization propelled me to reorient my focus back to the core of why I started this career: personalized service and genuine connections. Today, Ashley Yates Realty stands as a testament to this philosophy--a brokerage that offers a direct, intimate experience not just with a broker, but with a multi-million dollar producer in real estate sales. We embody the ethos of a boutique firm, providing the services of a big brand while prioritizing quality over quantity. While our approach might differ from the 'bigger is better' model of larger brokerages, I firmly believe it's the key to a successful real estate journey, whether buying or selling. If you seek a real estate journey guided by top-notch customer service, unparalleled experience, and outstanding results, your search ends here at Ashley Yates Realty
Community Involvement
Humanie Society of Marion County Volunteer
Hobbies/Interest
Hiking, Kayaking, Horse-backing Riding, Camping, ATV Riding, Leisure at Family Farm
Family
Happily Married with 3 Boys
Credentials
LICENSE
Real Estate - Florida - # 3262187
Education
GRI, Broker
Specialties
- Buyers
- Sellers
- Residential Property
Recent Sales Exceptionally Fast: Sells on average in 30 days!
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ZillowVERIFIED0 Reviews
(5/5)
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What clients say about this agent....
FAQS
1) What advice would you give a buyer trying to purchase a home?
Buying a home is a significant financial and emotional investment. Here are some key pieces of advice for a buyer: 1. **Understand Your Finances**: Before you start looking, get a clear picture of your financial situation. Check your credit score, calculate your budget, and determine how much you can afford for a down payment and monthly mortgage payments. 2. **Get Pre-Approved for a Mortgage**: Obtain a pre-approval letter from a lender. This shows sellers you are serious and financially capable, giving you an advantage in competitive markets. 3. **Define Your Needs and Wants**: Make a list of must-haves (location, size, number of bedrooms) and nice-to-haves (specific amenities, style of home). This will help narrow down your search. 4. **Research the Market**: Familiarize yourself with the local real estate market. Understand the trends, price ranges, and what you can get within your budget. 5. **Work with a Real Estate Agent**: A good realtor can provide valuable insights, negotiate on your behalf, and guide you through the buying process. Choose someone who understands your needs and has a strong track record in your desired area. 6. **Visit Multiple Properties**: Don’t settle for the first house you see. Visit multiple properties to get a sense of what's available and to compare options. 7. **Consider Future Resale Value**: Think about the long-term prospects of the property. Factors like neighborhood development, school districts, and potential for appreciation should influence your decision. 8. **Conduct Thorough Inspections**: Always get a home inspection to identify any potential issues. This can save you from costly repairs down the line. 9. **Be Prepared to Compromise**: It’s rare to find a home that checks every box. Be ready to compromise on less critical aspects. 10. **Have a Contingency Plan**: Be prepared for the unexpected. This could include additional costs, delays, or the need to walk away from a deal if it’s not right for you. 11. **Review All Documents Carefully**: Ensure you understand all contracts and legal documents before signing. Don’t hesitate to ask your realtor or lawyer to clarify any terms or conditions. 12. **Stay Objective**: It's easy to become emotionally attached to a property. Make decisions based on facts and long-term benefits, not just emotions. Following these steps can help ensure a smoother, more informed home-buying process.
2) What advice would you give a seller trying to sell their home?
Selling a home can be a complex process that requires strategic planning and attention to detail. Here’s some advice for sellers: 1. **Understand Your Market**: Research local real estate trends, including comparable home sales, to price your home competitively. A real estate agent can provide a comparative market analysis (CMA) to help with this. 2. **Choose the Right Agent**: Select a real estate agent with a strong track record in your area. They should understand your neighborhood, have good marketing skills, and be able to negotiate effectively on your behalf. 3. **Enhance Curb Appeal**: First impressions matter. Ensure your home’s exterior is inviting. Simple improvements like landscaping, a fresh coat of paint, and clean walkways can make a big difference. 4. **Declutter and Depersonalize**: Remove personal items and excess furniture to help potential buyers envision themselves in the space. A clean, clutter-free home looks more spacious and appealing. 5. **Make Necessary Repairs**: Fix any obvious issues like leaky faucets, broken tiles, or damaged walls. Small repairs can prevent buyers from seeing your home as a fixer-upper and can often yield a higher return on investment. 6. **Stage Your Home**: Consider professional staging to highlight your home’s best features. Well-staged homes tend to sell faster and at higher prices. Even simple staging, like arranging furniture or adding fresh flowers, can improve your home’s appeal. 7. **Professional Photography**: High-quality photos are crucial for online listings. Invest in a professional photographer to showcase your home in the best light. 8. **Market Effectively**: Utilize various marketing channels to reach a broad audience. Your agent should list your home on the MLS, social media, and real estate websites. Open houses and virtual tours can also attract more potential buyers. 9. **Be Flexible with Showings**: Accommodate potential buyers’ schedules as much as possible, even if it’s inconvenient. More showings increase the chances of receiving offers. 10. **Set a Realistic Price**: Overpricing can lead to your home sitting on the market longer, while underpricing can mean losing out on potential profits. Aim for a competitive yet realistic price. 11. **Highlight Unique Features**: Make sure to highlight any unique or desirable features of your home, such as energy-efficient appliances, a newly renovated kitchen, or a great view. 12. **Prepare for Negotiations**: Be ready to negotiate with buyers. Know your bottom line and be prepared to make compromises on smaller issues to close the deal. 13. **Understand the Costs of Selling**: Be aware of all the costs associated with selling, including agent commissions, closing costs, and any repairs or improvements you’ve made. 14. **Review Offers Carefully**: Don’t just focus on the price. Consider other terms of the offer, such as contingencies, closing timeline, and buyer’s financing. Your agent can help you evaluate the strengths and weaknesses of each offer. 15. **Be Patient**: The selling process can take time. Stay patient and remain flexible with your plans. By following these tips, you can increase your chances of a successful and profitable home sale.
3) What types of clients have you worked with?
Sellers 1. **First-Time Sellers**: - These clients are often homeowners who are selling for the first time. They typically need guidance on preparing their home for the market, understanding the selling process, and setting the right price. - **Approach**: I provide a comprehensive overview of the selling process, help them stage their home, and develop a pricing strategy based on market analysis. 2. **Upsizing or Downsizing Sellers**: - These clients are either looking to move to a larger home to accommodate a growing family or downsizing to a smaller home due to lifestyle changes. - **Approach**: I assist them in highlighting the best features of their current home to attract buyers while also helping them find their next perfect home. 3. **Relocation Sellers**: - These clients are moving to a new city or state, often due to job changes or personal reasons. - **Approach**: I provide a detailed marketing plan to ensure a quick sale, coordinate with realtors in their new location, and manage logistics to make the transition as smooth as possible. 4. **Investment Property Sellers**: - These are investors looking to sell rental properties or other real estate investments. - **Approach**: I emphasize the property’s return on investment potential, tenant occupancy rates, and any recent upgrades to attract other investors or buyers interested in rental income. 5. **Estate or Inherited Property Sellers**: - These clients are typically family members selling a property inherited from a deceased relative. - **Approach**: I handle the sensitive nature of the transaction with care, assist with any legal or probate processes, and ensure the property is presented well to potential buyers. 6. **Divorced Couples**: - These clients are navigating the sale of a shared home as part of their divorce proceedings. - **Approach**: I manage the situation with sensitivity and professionalism, ensuring clear communication with both parties. I coordinate with any legal representatives involved, aim for a fair market price, and facilitate a sale that meets the needs of both individuals during this challenging time. ### Buyers 1. **First-Time Homebuyers**: - These clients are new to the homebuying process and often need extensive guidance. - **Approach**: I educate them on financing options, the buying process, and help them identify properties that meet their criteria and budget. 2. **Move-Up Buyers**: - These buyers are looking for a larger or more luxurious home than their current one. - **Approach**: I help them understand the market dynamics, coordinate the sale of their current home, and find a new home that meets their upgraded needs. 3. **Investment Property Buyers**: - These clients are interested in purchasing properties to generate rental income or for future resale. - **Approach**: I provide insights into market trends, potential rental income, and property appreciation, and help them find properties with strong investment potential. 4. **Relocating Buyers**: - These clients are moving to a new area and need local expertise. - **Approach**: I offer detailed information about neighborhoods, schools, amenities, and market conditions to help them make informed decisions. 5. **Second Home or Vacation Property Buyers**: - These buyers are looking for a second home or vacation property. - **Approach**: I help them find properties that fit their lifestyle and provide information on local regulations, rental potential, and market trends. Working with such a variety of clients has given me a deep understanding of the different needs and challenges each type of buyer and seller faces. My goal is always to provide personalized service and expert advice to help them achieve their real estate goals.
4) Describe a recent transaction you are fond of. How did it go?
One of my recent transactions that stands out involved repeat clients who were move-up buyers purchasing their first farm. This transaction was particularly special because it highlighted the long-term relationship I’ve built with these clients and their family. ### The Journey **Initial Sale**: Years ago, I helped this couple purchase their first home. It was a wonderful experience helping them find the perfect starter home, and we stayed in touch over the years. **Selling Their Home**: When they decided to move up, I assisted in selling the home I had originally sold to them. The process went smoothly, leveraging my knowledge of the property and the market to secure a great price and a quick sale. **Selling Their Parents' Home**: Around the same time, I also facilitated the sale of their parents' home. This was another seamless transaction where I provided comprehensive market analysis and marketing strategies to ensure a successful sale. ### The Farm Purchase **Finding the Perfect Homestead**: The couple was ready to fulfill their dream of owning a farm. I helped them navigate the search, focusing on properties that met their needs for space, location, and potential for a farming lifestyle. We found the ideal homestead that ticked all the boxes. **Negotiation and Closing**: The negotiation process was smooth, and we secured a favorable deal for the farm. Closing went without a hitch, thanks to thorough preparation and communication with all parties involved. ### A Heartwarming Closing Gift To celebrate their new venture into farming, I gifted them baby chicks at the closing. It was a delightful surprise that perfectly matched their new lifestyle. The joy on their faces was priceless, and it added a personal touch to the transaction. ### Ongoing Relationship What makes this transaction even more special is the ongoing relationship. I regularly receive pictures of the baby chicks growing up, and it’s heartwarming to see how happy they are in their new home. These updates remind me of the positive impact my work has on clients’ lives. ### Reflection This transaction exemplified the trust and rapport I build with clients over time. From their first home to their parents' home and finally their dream farm, being part of their journey was incredibly rewarding. The smooth process and the personal connections made this one of my fondest transactions.
5) How did you get started in Real Estate?
My journey into real estate began with a strong foundation in attention to detail and legal documents, skills I honed during my time as a paralegal in Florida. This background gave me a solid understanding of the intricacies involved in real estate transactions, making the transition to this field a natural progression. In 2010, I started at an equine real estate brokerage, initially running their office. This role provided invaluable experience in managing real estate operations and deepened my understanding of the market. Motivated by my growing passion for the industry, I became a licensed realtor just a year later. Two years after obtaining my real estate license, I took the next big step and acquired my broker's license. This advancement allowed me to take on more responsibility and provided greater opportunities for growth. My dedication and hard work paid off, and year after year, I became a top-producing agent in the local market. Building on this success, I eventually owned and operated two successful brokerages. These ventures not only demonstrated my capability as a top realtor but also showcased my leadership and business acumen. The experience of managing brokerages allowed me to further refine my skills and establish a strong reputation in the industry. Throughout my career, the attention to detail and thorough understanding of legal documents that I developed as a paralegal have been invaluable. These skills have enabled me to provide exceptional service to my clients, ensuring smooth and successful transactions.
6) Do you have any special education or training that will benefit your clients?
Yes, I do have specialized training that enhances my expertise in real estate. I hold the Graduate Realtor Institute (GRI) designation, which is a mark of advanced education and professional development in the field. This designation signifies that I have completed a rigorous curriculum covering essential topics such as marketing, real estate law, and ethics. The GRI training has equipped me with in-depth knowledge and skills to better serve my clients and stay ahead in the competitive real estate market. In addition to the GRI designation, I also hold a broker's license. This advanced licensure required comprehensive education and experience, allowing me to take on greater responsibilities in real estate transactions. With my broker's license, I have the authority to manage real estate offices, oversee agents, and handle complex transactions with greater expertise. These qualifications, combined with my extensive experience, enable me to provide a higher level of service to my clients, ensuring that their real estate needs are met with professionalism and excellence.
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