Alex Horowitz

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Alex Horowitz is a superior, exceptional find in the OC realty market. I met Alex when I had to sell a home as child/trustee for my late mother in law from half way across the USA. I made the mistake of worrying that his suggestions for cleaning the place up were too aggressive and too much work -- and I hired a different realtor. Alex had told me he would handle everything turnkey for me, but I balked. It felt overwhelming. The decision to go with a different agent was wrong: The house floundered on the market and a sale fell through. I returned to Alex hat-in-hand for help. He was, as always, gracious and didnt miss a beat. He was walking the property again within hours. Within a day he had a plan to lightly renovate and re-market. He hadnt taken my mistake personally and was speedy, on point and decisive. Every thing this person says he will do, he will do. It went exactly as he said it would. He handled everything with literally no fuss. In a world where it is hard to get anything done with supply chain and labor issues, he was on time and better than expected with results. The house was cleaned up with Alex spotting and addressing key issues in a matter of a few weeks -- and we sold the house for hundreds of thousands of dollars more than the prior agent was getting. Look, the money speaks for itself. His results are clearly above others, when compared head to head as in my situation. ...But what you cannot see in the monetary results is the ease and professionalism of handling all of this. Alex knows his business cold. You can trust him to be to the point, competent, direct, and correct. I wasnt even in the state and never met the man live and he delivered above expectations with a complex situation, some personalities involved in the heirs/trustee situation, and with a house that needed some love to sell as it should. I would send anyone in my family to him with complete confidence.

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I am an 83 year-old seller who had lived in my home for 33 years. Suddenly, I needed to move within a two-week period to a much smaller residence. I contacted Alex since I had known him for many years through community activities in the Brea area. Alex advised me to identify the items I needed to move and he would take care of everything else. AND he did! Through the entire hectic and emotional process, Alex and his great support team assisted me and kept me well informed every step of the way. The move was accomplished on a timely basis and, afterward, my house sold for considerably more than the listing price. My sincere thanks to Alex for making an impossible situation possible.

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I have known and used Alexs services over many years. So when I decided to sell my house in Laguna Niguel California I went right to him. He came over to the house sat down with me no pressure and explained the process after listening to my goals and expectations. He was patient and understanding. I knew that I called the right person. Once I was ready to move forward he put his people into action. I prayed and trusted God and Alex and let go and let Alex and his team do what they do best. I left the and the house and the state and let Alex do take care of the rest. He was never too far away if I had a questions or concern. When I saw the pictures of the work that was done that would be posted on line I was amazed everything looked beautiful. You have to use this company if you want no hassle results. Everything was done in terms of paperwork online, and on time. At the beginning he questimated how we would do and we exceeded that outcome amount. Thank You Alex and thanks to your team! Brenda

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This review is long overdue. I worked with Alex in 2020 regarding the sale of my grandparent?s home. I knew Alex had recently sold other homes in Olinda Village and I felt that with such a unique area a real estate agent with area knowledge, experience and expertise was what was needed. After speaking to Alex and his staff I was impressed and knew he was the right agent. Alex immediately prepared us for listing and made the process easy for me and my Grandmother despite the complications of the COVID-19 pandemic. He always responded to my calls, text and emails promptly. We had multiple offers eventually selling for more than $100k over asking price. I have to say, I would recommend Alex Horowitz to anyone buying or selling a home not only In Brea but anywhere. He is truly amazing!

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I have known Alex for decades. I have watched Alex grow his business and expertise in local Real Estate over the years. Alex has an impressive process that marketed our property quickly (5 offers in the first weekend!) and negotiated a sale that was in excess of the asking price. The whole process went amazingly smooth even with the challenges of the COVID pandemic. We will definitely use Alex again when selling another property. I highly recommend Alex and his team.

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Alex Horowitz was recommended to us by a few neighbors after our mom passed away and it became time to sell her home. Alex and his team of associates guided us through what repairs and improvements to make in order to attract as many buyers as possible. Alex got us more than our asking price in a year that has been difficult for everyone. We were very pleased with the whole sale process and would recommend Alex and Coldwell team.

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Alex had his hands full with selling my house. He had to handle a renter that would neither let us into the property nor leave it. They kept putting us off with one excuse or another and dragged their heels since the day of the Covid shut down started. He was really patient with me as I kept losing my cool and guided me through the whole 11 months. He has a great team of people working with him...Austin, Laurie , Denisse as well as the rehab crew, and his daughter with home staging. I would absolutely trust him with any future buying or selling. Thanks so much to you and your team Alex! Appreciate you. :)

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I was very pleased with the process and the sale of our home. His knowledge of how to get top dollar for our home was amazing. He is very personable and his team members were great. We took his advice how to present our house and the real proof is getting our house sold in 13 days with multiple offers and getting top dollar! We couldn?t ask for a better outcome!

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My neighbor, sold his house through Alex Horowitz in 2 weeks & had such a great experience, I thought I would have to try it. I tried it & was amazed on how much knowledge he has & his attention to detail. His staff & team are so wonderful, they came in & staged the home & made me feel at ease with everything. Alex ended up getting me about $50k more than expected. His strategy & expertise in the market is incredible. Sold my house towards the end of summer in record time. I would use Alex & his staff in a heart beat to buy or to sell. I will definitely recommend Alex to all the people that I know. He is serious & to the point. Hard worker through all hours of the day & night. I definitely made a friend in Alex. Very forthcoming & honest.

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From the very beginning, Alex Horowitz had a game plan of no drama at anytime during the sale of our home. His teams approach of getting the home properly prepared for the optimal sale price for the home, I believe, sold the house FAST. We sold our home on the first weekends open house, receiving multiple offers with most well over the asking price. We received $20K+ over the Asking Price. I highly recommend Alex Horowitz of Coldwell Banker Diamond Realty!