How do I negotiate a realtor's payment?

Negotiating a realtor’s commission is understandable, and the key is to approach it with respect and a focus on value. Instead of simply asking for a lower rate, have an open conversation about the services provided and how their strategy will maximize your sale price. Ask about their marketing approach, negotiation skills, and track record, as a top agent often justifies their commission by delivering a higher net profit. Consider alternative structures like a tiered commission, reduced fees for dual transactions, or creative incentives that align with your goals. Keep in mind that an agent who easily cuts their own commission may not be the strongest negotiator for your home sale. Instead of just focusing on cost, focus on value—because the right agent can make a far bigger impact on your bottom line than a small percentage change in commission.

I understand that commission fees are an important consideration in your bottom line, and as an agent I am always happy to have an open conversation about it with my clients. Transparency is key. You want to see and negotiate their value when they provide exceptional service, market knowledge, and negotiation skills that deliver the best possible outcome for you. The commission reflects the effort, time, and resources they invest in marketing, negotiations, and handling every detail of the transaction to ensure a smooth process. So you should base any disagreements with the commission they are asking on those items.