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Do I have to pay for a stager to stage my house?

Is it going to be worth the $5k to have my house professionally staged or can I just do it on my own? My furniture isn't too old and I can clean out the clutter. Will I make more than the $5k back if I do it?

Asked by Tamika S | Des Moines, IA| 02-07-2023| 1,403 views|Selling|Updated 3 years ago

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Zoltan PeresztegiReal Estate Agent2 months ago

Straight answer to your actual question: nobody can promise you will make the $5,000 back, and anyone who does is guessing. Staging is not a tracked line item in the Cost vs Value Report, so there is no recoup percentage for it, mine included. But your situation has a specific answer, and it hinges on one thing the thread did not ask about: will the house be occupied or vacant when it goes on the market? If you are still living there with furniture that is not too old, you probably do not need $5,000 of staging. Occupied homes with decent furniture stage themselves reasonably well once you do the free part. Full professional staging earns its keep mainly in vacant homes, where empty rooms photograph badly, read smaller than they are, and leave buyers unable to judge whether their sofa fits. So if you are staying until it sells, here is what I would do instead. Pay for a staging consultation rather than full staging. A stager walks the house, room by room, and gives you a written plan: what to remove, what to move, what to buy or rent, how to arrange each room for photos. You do the labor. It costs a fraction of full staging and it captures most of the benefit, because the value in staging is mostly editing and arrangement rather than new furniture. Then execute the three things that cost nothing and matter most. Declutter aggressively, past the point that feels comfortable. Every surface. Closets too, because buyers open them and a stuffed closet reads as "not enough storage." Depersonalize. Family photos down, collections packed, anything polarizing removed. You want buyers imagining their life in the house, and that is harder when they are looking at yours. Deep clean, including windows. Clean windows change how bright a room photographs more than people expect. Then spend real money on the one thing that is not optional: professional photography. The photos are the showing. Buyers decide in seconds whether to visit, and a beautifully staged house with mediocre photos loses to a plainer house shot well. If your $5,000 has to go somewhere, a portion of it goes here first. Two more notes. If the house will be vacant, reconsider. That is where the $5,000 case gets much stronger, and I would get two quotes and ask each stager for before-and-after photos of vacant homes they have done in your area. And if you end up with empty rooms and a tight budget, ask about virtual staging, which digitally furnishes the photos. It is far cheaper. One rule: it has to be labeled as virtually staged. MLS rules and basic honesty both require it, and a buyer who arrives expecting furniture and finds bare rooms is a buyer you have annoyed before they walked in. Last thought on where money goes furthest. In the 2026 Cost vs Value data, the top performers are cheap, high-visibility exterior swaps: garage door replacement around 268 percent, entry door around 188 percent, against roughly 76 percent for the other tracked projects. If your front door or garage door is tired, that spend has better evidence behind it than staging does. What I would actually do: have a local listing agent walk your house before you spend anything. Most will do it at no charge and will tell you honestly whether your furniture works or whether you have a staging problem. That visit costs nothing and it is the only way to answer your question about your specific house. I am a real estate professional, not a stager or an appraiser. My name is Zoltan Peresztegi and I work in Los Angeles, the South Bay and on the Palos Verdes Peninsula, so I cannot walk your house. If you want an introduction to a strong listing agent in the Des Moines area who will give you a straight answer rather than reflexively recommending the stager they get referrals from, message me and I will make one. Zoltan

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Keith Jean PierreReal Estate Agent5 months ago

You do not need to, but staged homes do tend to sell much quicker and for more money than traditionally un-staged homes. Keith Jean-Pierre Managing Principal The Dapper Agents Real Estate Operations in ALL 50 States

David BerryReal Estate Agent7 months ago
Novice2 Answers

No most season agents can stage it for you.

Kenya Reeves-CostaReal Estate Agent3 years ago
Novice2 Answers

Hi Tamika! You do not. Perhaps you and your agent can come up with a plan to use your furniture , store unneeded items and supplement what is needed! Good luck with your sale!

Mike SmalleganReal Estate Agent3 years ago
Rising Star13 Answers

As a property owner, you have the choice to either hire a professional home stager or to stage your home yourself. Whether or not it is worth the cost of hiring a professional stager depends on various factors, including the local real estate market, the condition and style of your property, and your budget. Professional home staging can help present your property in its best light, making it more appealing to potential buyers and potentially helping you sell your home faster and for a higher price. However, it can also be a significant expense, so it is important to carefully consider the potential benefits and costs before making a decision. If you opt to stage your home yourself, you can still make a big impact by decluttering, rearranging furniture, and adding a few decorative touches to help enhance the look and feel of your property. Cleaning and minor repairs can also go a long way in making your home more appealing to potential buyers. Ultimately, the decision on whether or not to hire a professional stager and the amount of money you should invest in home staging will depend on your individual situation and goals.

Sean BlackReal Estate Agent3 years ago
Rising Star11 Answers

Completely depends on the sellers budget and the market conditions, on higher value homes I would strongly recommend it.

Heather StoutReal Estate Agent3 years ago
Novice1 Answer

You do not have to spend $5k on staging. I would recommend investing in a storage unit. Start packing and only leave in the home what you will need during the phase of the Listing. Remove any over sized furniture. Have the home professionally cleaned if your Listing Agent does not offer the service. You can stage your home with your own furniture, absolutely. I recommend take down your family photos and remove all personal items. You want a Buyer to imagine their furnishings and Family in the home so less is better.

Kristin GallatinReal Estate Agent3 years ago
Novice2 Answers

Properties that are priced right and staged well SELL. In addition, do not underestimate the putting your very best foot forward with a thorough cleaning! If you want to maximize your proceeds, I recommend hiring a professional cleaner for sure. As far as staging goes, in most cases, you can simply schedule a walk through and see how best to utilize your current furnishings, where to reduce clutter and how to set the stage with accents and accessories! Good luck!

Gloria MitchellReal Estate Agent3 years ago
Semi-Pro42 Answers

No, you do not have to pay for a stager to stage your house. There are several ways to stage a house for free, such as rearranging furniture, adding accents, and decluttering. You can also declutter and style the house yourself, utilizing items from around your home to give it a personal touch and make it more appealing to potential buyers.

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